Partnering with Developers From First Sketch to Final Sale

MRA Auctioneers work with residential developers and builders to bring new schemes to the market in a planned, professional way. With decades of experience in the Limerick and Midwest property market, we provide practical advice at each stage of a project, from site appraisal and scheme design, right through to launch, marketing and completion of sales.

Our goal is to help you deliver a development that is well planned, well presented and successfully sold.

Support At Every Stage Of Your Project

We can assist from the earliest conversations about a site, or step in once planning has been secured. Typical areas where we help include:

  • Site and market appraisal
    Early advice on likely demand, buyer profiles, approximate pricing and competitor schemes in the area. This helps developers test viability and refine their plans.
  • Scheme layout and unit mix
    Input on the number, size and type of units that are most likely to perform well in the local market, including guidance on parking, open space and amenity where relevant.
  • Pricing and release strategy
    Recommendations on guide prices, phase releases and launch timing so that the scheme achieves strong initial interest and steady, sustainable sales.
  • Marketing preparation
    Coordination of key marketing elements such as professional photography, brochures, signage, online listings and new homes portals, ensuring that all materials are accurate and consistent with planning approvals.
  • Sales suite and launch events
    Advice on setting up a sales office or show home, managing launch days, viewings and appointment systems so that interested buyers are dealt with efficiently and professionally.
  • Ongoing sales management and reporting
    Handling enquiries, viewings, offers and negotiations, while keeping the developer fully informed through regular progress reports and clear pipelines to completion.
  • Completions and handover
    Liaising with purchasers, solicitors and your professional team to help keep contracts, snag lists and handovers moving smoothly to completion.

New Homes Expertise

New homes are a specialist part of the market. Buyers often have questions around build quality, specifications, energy efficiency and timelines, as well as Help to Buy or mortgage drawdown.

MRA Auctioneers represent your development in a way that is knowledgeable, consistent and aligned with your brand. We present specifications clearly, highlight the benefits of your design choices and make sure buyers have the information they need to move forward with confidence. Specialist new homes teams in larger agencies follow a similar approach, combining early stage advice with campaign-led launches and targeted marketing to modern buyers.

Development Land and Site Acquisition

For clients at an earlier stage, we can assist with:

  • Identifying suitable sites and development opportunities
  • Providing guidance on likely end values to inform land bids

  • Advising on target unit numbers and mix from a sales perspective

  • Commenting on how proposed layouts may affect future pricing and absorption

Agencies that focus on development land typically support both acquisition and disposal, combining market insight with knowledge of planning and local demand.

Why Developers Choose MRA Auctioneers

Developers and builders choose to work with MRA Auctioneers because they want a partner who understands both the local market and the pressures of delivering a scheme on time and on budget.

Working with MRA brings:

  • Local market insight built up over many years of selling in Limerick and the wider region

  • A practical, straight-talking approach that recognises commercial realities

  • Hands-on involvement from senior staff rather than a constantly changing team

  • Clear, regular communication and reporting throughout the life of the project

  • A focus on long term relationships, not just a single scheme

Talk To Us About Your Next Development

Whether you are assessing a potential site, preparing to bring a new phase to market or reviewing the performance of an existing scheme, MRA Auctioneers would be happy to discuss how we can help.

Call us to arrange a confidential conversation about your development plans or to request a tailored proposal for Developer Services.